What 6 Years of Testing Taught Us About Sensitive Skin
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People ask us all the time: why did it take six years to launch a moisturizer?
Honestly? Because we didn't trust ourselves.
Our founder, Carolina, is a chemical engineer. She spent over a decade reading ingredient labels and she still ended up in the hospital three times from "gentle" skincare products.
So when she set out to create something for skin like hers that is reactive, sensitive, prone to hyperpigmentation she wasn't interested in launching fast. She was interested in launching right.
That meant testing in South America, where humidity wraps around you. In New York, where winter dries you out. In Texas, where the AC runs all day and your skin can't decide what season it is. In Arizona, where the desert pulls moisture from your face before you finish your morning coffee.
Then Czech Republic. Then Singapore.
Nine locations. Four countries. Different climates, different water, different humidity levels.
We ran surveys asking people how weather affects their skin. We learned that "sensitive" in Miami isn't the same as "sensitive" in Prague. That hard water in one city causes problems soft water in another doesn't.
We reformulated. And reformulated. And reformulated again.
The result? Our Clear Confidence Moisturizer powered by chontaduro, an Amazonian fruit that delivers retinol-like benefits without the irritation. Six years of obsessive testing in a pump.
Most skincare is tested in a lab, under perfect conditions, on "normal" skin. That's not real life. Real life is moving across the country and suddenly nothing works. Real life is your skin freaking out and not knowing why.
We built BEJOU for that reality. For the people who've been burned before. For the skin that doesn't fit neatly into a category and those who want to love their natural skin again.Â
Six years. Nine cities. Countless late nights.
We'd do it again.
🤎 Explore the Clear Confidence Moisturizer
